ZSL’s SalesRxceleratorTM is a pharmaceutical solution originally conceived and developed to accelerate the pull-through process in Managed Care. SalesRxceleratorTM is a web-based platform that enables digital aggregation of marketing materials, key ordering processes and feedback communication to help pharmaceutical brand teams and their field sales organization improve upon their day to day performance of providing timely and up-to-date educational and marketing materials informing healthcare professionals about approved scientific and formulary events for the purpose of driving increases in revenue through increases in prescriptions.

SalesRxcelerator^TM delivers variable data-driven communications to your customers and targets based on prescribing history, plan association, physician specialty, or any other recorded/tracked interaction. The process can be executed with or without sales support and done with messaging at the local level in any combination of communication formats including print, email, personal landing pages and text messaging. Messaging can be predetermined based on business rule and pre-approved content.

SalesRxcelerator^TM web services are optimized in accordance with Web 2.0 technologies and encompass Rich Internet Applications (RIA), AJAX and powerful Enterprise Social Computing based collaborative tools able to promote the marketing activities and interactions needed across the organization.

Overall Benefits of SalesRxcelerator^TM

• Quickly leverages favorable contracts to increase brand Rx’s
• Provides Sales Representatives approved yet timely Visual Aids customized to the physician
• Allows Sales Representatives to detail off of, show and even leave behind the visual aids
• Provides for a more cohesive & focused sales call
• Provides input to and can draw from Call Report Management system, no reworking required
• Targets plan-affiliated physicians with custom and personalized marketing materials
• Provides for local plan relevance
• Provides for details based on physician segmentation strategy
• Delivers timely and accurate formulary information for a faster response to important contract wins or status changes
• Identifies and addresses favorable plans territories and physicians with powerful analytics
• Provides management control and governance over the messages delivered with marketing materials
• Links physicians to the messages they receive for powerful analytics
• Improves company performance toward Managed Care goals
• Secures a rich and friendly user interface and faster data updates leveraging the operation and production efficiencies of SalesRxcelerator^TM
• Provides social computing platform to connect people and exchange information across the organization

Who are the Key Users Benefited from SalesRxcelerator^TM

Managed Care National and Region Account Managers

• Gives NAM/RAM ownership of Managed Care campaigns
• Quickly leverages favorable contracts and status changes to increase brand Rx’s
• Provides a vehicle to recruit effective help from Sales Representatives for corporate benefit
• Provides an easy way to fundamentally increase the communication and interaction between Sales Representatives and plan affiliated Physicians
• Provides almost immediate response to local events and key formulary wins or status changes
• Provides status of plan associated physician formulary detailing being completed by Sales Representative

Sales Representative

• Relieves need to create their own unapproved detail
• Provides Sales Representatives approved yet timely Visual Aids customized to the physician
• Allows Sales Representatives to detail off of, show and even leave behind the visual aid
• Provides for a more cohesive & focused sales call
• Provides input to and can draw from Call Report Management system, no reworking required
• Targets plan-affiliated physicians with custom and personalized marketing materials
• Provides for local plan relevance
• Provides for details based on physician segmentation strategy
• Delivers timely and accurate formulary information for a faster response to important contract wins or formulary status changes
• Improves the perception of Sales Representatives as knowing how Managed Care affects physician’s practices
• Identifies and addresses favorable plans, territories and physicians with powerful analytics
• Provides notification of managed care duties being placed upon them, allows for scheduling in a normal call cycle

Marketing

• Identifies and addresses favorable plans, territories and physicians with powerful analytics
• Provides management control and governance over the messages delivered with marketing materials
• Links physicians to the messages they receive for powerful ROI analytics
• Allows for the reuse of existing marketing collateral, made into variable templates for multi-use purposes
• Create segmentation specific marketing collateral customized for each physician providing a more effective and relevant communication

MCOs

• Plan affiliated physicians are detailed as to the current formulary status, helping maintain formulary governance
• Plan rebates can be maximized based on meeting increased utilization goals

Physicians

• Provides needed formulary (or local event) information in approved marketing materials which can be left behind for physician reference
• Aligns plan physicians to write for “on formulary” & “preferred” prescriptions
• Avoids patient call-backs and re-work of re-prescribing for patients unwilling to pay non-preferred copayments for “off formulary” prescriptions

Pharmaceutical Company

• Divert allocated budget to producing purposeful, physician specific marketing collateral
• No need to produce exorbitant amounts of marketing print runs
• No need to ship to warehouse or distribution centers
• No need to ship to Representatives
• Green Solution to printing large quantities “en-masse”
• Provides electronic versions of existing and new marketing collateral
• Create new channels of two-way physician communications, leverage internet infrastructure
• Provides more relevant and purposeful marketing collateral to the physician community, variable and on-demand
• Improves company performance toward Managed Care goals